In 2010, U2R rebuilt the Fox’s Marina website with a clean and minimalistic design featuring a homepage slider and basic news functionality.
With fantastic advances in content management systems, it was suggested to make the website much more functional, particularly in the light of staff that were keen to get involved with updating and adding to the content. One particular member of staff has substantial photographic expertise and has provided the vast majority of the high quality images presented on the site. Senior management has also got on board, realising the essential nature of web marketing.
The new site was intended to remain similar in appearance to it’s predecessor but with substantially enhanced news and department news areas. It is fair to say the site is now news and content led rather than being just an online brochure. It also includes a self-hosted opt-in email subscription service with some extremely exciting options.
New portfolio pages now allow the visitor to explore ‘landmark’ projects which deserve special attention which remain highly visible. This site is one to watch and I am particularly keen to see this do well due to the enthusiasm shown by many of those involved.